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Promotions Manager



Promotions Manager is an easy to use, cost-effective email marketing and database management tool that gives businesses the ability to carry out professional-looking, permission-based email campaigns from start to finish.

Offering a choice of templates or the option to create your own custom emails from scratch, various tools for building and managing your lists of members, plus detailed statistics for calculating the success of your email campaigns, Promotions Manager has everything you need to grow your business through email marketing.

Key Features

Managing your Databases
  • Create unlimited databases or upload existing databases quickly and easily (eg. as .CSV files from Microsoft Excel)
  • Create unlimited fields within each database (eg. first name, last name, account number, address, etc)
  • Have a double opt-in confirmation email sent to subscribers - helps you to comply with the Spam Act
  • Automatically filter duplicate email addresses
  • 'Update Profile' link allows members to automatically update their details in your database
  • Set up automated, customised 'Confirmation', 'Welcome' and 'Unsubscribe' emails to help make your first and last 'touch points' with your database members as professional as possible
  • View at a glance what campaigns each of your subscribers within a database have received over time
Creating & Editing your Emails
  • 'Click and replace' built-in templates let you create designer-looking emails without having to be a web developer
  • Add, delete and format text, images and template parts - it's as easy as using Microsoft Word
  • Upload images and documents into the Promotions Manager interface using the File & Image Manager, and insert these into your campaigns (file types supported include: Microsoft Word, Excel, PowerPoint and PDF documents, and .gif, .jpg and .png images, up to 1.5MB in size each)
  • Option to create your own fully-customised HTML emails
  • Personalise emails by merging in fields from your database, such as first name
Sending your Emails
  • Flexible send options allow you to send an email to your entire database, or just a selected few - Target the right information to the right people
  • Schedule your emails to be sent at a later time or date
  • Manage bounced emails easily
  • Insert 'Send to a Friend' link to help grow your databases through word of mouth
Join Form, Surveys & RSVP Management
  • Grow your database directly from your web site with a web-based 'Subscribe to our Mailing List' form
  • Receive notification when someone joins your database from your web site
  • Conduct surveys and send invitations that link to an online response or RSVP form
Statistics
  • Track the success of your emails with comprehensive, 'real-time' reporting
  • Statistics provided include:
    • Details of opened emails
    • How many times the email was forwarded to a friend
    • Detailed click-through analysis of which links were clicked on, by whom and how many times
    • Number and details of unopened emails
    • Number and details of bounced emails
    • Number and details of any unsubscribes
  • Return on Investment Calculator helps you to calculate the cost per response, cost per buyer and cost per email for each campaign sent
Administration
  • File & Image Manager function provides 10MB of storage space for uploading your company logo, product pictures, other graphics and any documents to be inserted in your emails
  • Create unlimited folders to categorise your emails, databases, images and documents for easy management
Spam Act Compliant
  • Fully compliant with anti-spam and privacy laws
  • Automated unsubscribe facility means quick and easy management of unsubscribers
  • Opt-in and double opt-in functionality
  • Inclusion of sender details for identification purposes

Pricing

Pricing for Promotions Manager is made up of two fee components:

  1. Monthly Subscription Fee: Determined by the total number of records (ie. database members) you have stored in Promotions Manager at any one time during the month; plus
  2. 'Per Email Sent' Fee: Calculated according to the total number of emails you send during the month.


*Indicative Pricing Below.  (Prices can be subject to change, call us for up to date pricing)

Monthly Subscription Fee

Records Stored in Promotions Manager During Month Monthly Subscription
1-100 $15
101-1,000 $22
1,001-2,000 $38
2,001-5,000 $58
5,001-10,000 $75
10,001-20,000 $100
More than 20,000 POA

'Per Email Sent' Fee

Emails Sent During Month Cost Per Email
1-100 $0.04
101-1,000 $0.03
1,001-2,000 $0.03
2,001-5,000 $0.02
5,001-10,000 $0.02
More than 10,000 $0.01
  • Should you need to store more than 20,000 member records in Promotions Manager at any time during a month, please contact our Sales Team on 1800 800 099 (ext. 2) for more information on pricing.

Basic Pricing Example

Felicity from Gigi's Beauty Salon has a database of 90 customers uploaded into Promotions Manager (Monthly Subscription Fee = $15 for 1-100 records).

Each fortnight, Felicity sends a newsletter to these customers informing them of her new products/services and special promotions, meaning she sends a total of 180 emails every month (Per Email Sent Fee: $0.03 per email for between 101-1,000 emails sent per month x 180 emails = $5.40).

Total cost for Felicity to promote her services and drive more business into her salon each month is a low $20.40.

Send mail to WebMaster@dacono.com.au with questions or comments about this web site.
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